Luis & Juke History
The boys and girls behind Rockola's new brand, Luis & Juke took a look at the underwear fashion market and decided things needed shaking up a little. There were too many boring, uninspiring designs on the market, for more money than you'd expect to spend. Why not bring some FUN back to the humble boxer short?
Rock Around the Clock!
Luis & Juke takes 1950s rock and roll and blues music as the source of its inspiration. Even the name - Luis & Juke - is based on the famous jazz bandleader, Louis Jordan, nicknamed 'The King of the Jukebox'.
Here you can see the Luis & Juke Stevie Trunk for men, available in eye-catching shades of Blue Suede and Boogie Woogie Black, as well as the dazzling Brilliant Bright and Easy Blue designs. Hand-picked, hand-drawn, simultaneously retro and up-to-date in the way they combine vintage styles with modern manufacturing: that's the Luis & Juke look.
The Devil's in the Detail
All Luis & Juke boxers come with contrasting-colour trims and Luis & Juke branding on the waistbands, which keeps its shape even when stretched thanks to its unique design and construction.
But a boxer short wouldn't be worth the name if it wasn't comfortable to wear, which is why Luis & Juke trunks have been made to last with a soft, stretchy cotton and elastene fabric that'll let you lounge in comfort or turn up the tempo at a moment's notice.
Luis & Juke: it's underwear for a new generation.